Consumer Insights
Understand customer needs and preferences to tailor products and services to increase satisfaction.
Market Research Tailored for All
Empowering Startup's, Entrepreneurs and Small to Medium Sized Businesses with Cost Effective Market + Consumer Insights for Better Decision- Making.
I get it...
When you hear "market research", it often feels like you're emptying your pockets, especially for Startup's, Entrepreneurs and SMEs striving to conduct comprehensive quantitative market studies.
My name is Shubha, I am a Market Research Executive and Consultant with a solid foundation in consumer behavior and market research. I hold a master's degree in Market Research and Consumer Behavior from IE Business School and I bring 4 years of experience in the field. During this time, I've done projects with Kantar and Dynata and worked at Appinio, a market research agency, contributing to projects for well-known brands such as Burger King, Netflix, Johnson & Johnson, ALDI, Lidl, and more.
Now as a freelancer, I recognize the challenges startup's, entrepreneurs and SME'S face in accessing comprehensive market research, I've set out to redefine affordability. My goal is to empower them. To ensure they don't miss out on valuable insights due to budget constraints. Let's join forces today to navigate the path to informed decision-making and enhance your business success without compromise!
Without data , you're just another person with an opinion .
Viability Assessment
Evaluate the feasibility and potential success of your product and services.
Opportunity Identification
Identify market trends and gaps to stay competitive and seize business opportunities.
Testimonials
"I highly recommend Shubha, who was professional, proactive, and responsive while assisting my new venture. She did an excellent job on the project we worked on together."
Mfor You
- Miranda Punt, Founder
"Working with Shubha has been a great experience. She delivered high-quality work!"
Talentpath.nl
- Julian De Grooth, Co-Founder
"I’ve worked with Shubha a couple of times during the last year. Her work is efficient and her insights were incredibly valuable! Highly recommend."
Kidzs
- Miranda Punt, Founder
"She’s absolutely phenomenal! Her top-notch market research, attention to detail, and thorough analysis were impressive, making her an invaluable asset to our project. We highly recommend her for any market research needs!"
RaadRiyo
- Aisha Qorane, Co-Founder
"It was a pleasure working with Shubha on our project. We have been struggling to expand in the Spanish market and were not sure where to start. She guided us in getting the required insights for the brand launch in Spain. She has been very responsive and always available to address our concerns."
Nube
- Leo, Founder
"Working with Shubha, has been invaluable for Ecotique. Her professionalism and thorough analysis of our company and the sustainability market, supported by up-to-date data and clear charts, were exceptional. Shubha’s insights have been crucial for our future strategy."
Ecotique
- Ashwani Pawa, Founder
"Shubha's analysis provided us with valuable insights into the preferences and priorities of investors in Thailand's wellness sector. Additionally, the secondary report on wellness hospitality gave us a solid foundation of market insights and trends."
ASC Interior
- Anita Srichawala, Director
"I just want to say you did an incredible job on the secondary research report! We found so much insightful information that we will be implementing into our business!"
Sumedha Sehgal
- Sumedha Sehgal, Founder
"Working with Shubha was a pleasure! A true expert, she guided me through our first market research process with patience and clarity, helping my business gain valuable insights while consistently exceeding expectations."
Red Home Living
- Rachet Suphavadeephrasit, Director
"We took the entrepreneur pack and tested out a bar concept idea and found many interesting insights! The analysis was easy and simple to read and super insightful!"
Refill Social
- Karan Singhsachakul, Co Founder
"Shubha delivered an excellent SaaS product analysis project for us. We thoroughly enjoyed working with her and are very appreciative of the high-quality analysis and report. And adherence to the schedule. We look forward to working with Shubha again in the near future!"
AskDocs
- Nick Jaquees, Manager
Let's Test..
and reach global markets (150+ countries & counting) with targeted surveys.
B2C, B2B & Pharma (500 / 1000 respondents)
✔️ Understand who your consumers are: Demographic, psychographic, behavioral, and geographic segmentation.
✔️ Understand how consumers see your brand. Learn about the way consumers perceive your brand based on various factors such as its reputation, image, values and quality.
✔️ Understand buying behavior. Learn what influences purchases, how often customers buy, and where they prefer to shop.
✔️ Assess your marketing impact. Test different messages, visuals, and channels to see what resonates.
✔️ Assess brand awareness by measuring unaided and aided recognition, recall of brand attributes, familiarity compared to competitors, and consumer affiliation.
✔️ Explore emerging trends, industry challenges, and changing consumer behaviors to stay informed and adapt your strategies accordingly.
Other Packages
Dive into my diverse packages, where there's something for every business journey.
Secondary Research Report
Industry trends, consumer behavior insights, market segmentation data, historical data trends, competitor research (10 pages).
Entrepreneur Pack
Launching your own business? Understand your consumers from the start.
Get a 5 page secondary research report about your industry paired with a tailored 15-question questionnaire to test your idea with your target audience (100 respondents) + analysis of results.